I loathe the way most bloggers write about social media technology. I have grown to loathe it over the past year as I have spent my time reading recycled entries about their perspective on social media technology.
“This is the art of listening.”
“You need to fish where the fish are.”
“Build your community….”
While I certainly agree with all those things, it’s time we move past the lame social media jargon and rhetoric and start talking about something more meaningful.
“Yeah, like how will these social media companies actually turn a profit.”
NO!!! I don’t want to talk about that either! I don’t care about that and you shouldn’t either! Why should you? If the company fails there will be another up within days to take its place.
People - you need to be focused on how to make these social media technologies work for you. You need to be focused on the communication aspect … you need to be aware how many people are using a given technology, how much they use it, and what they use that for. Free reports of that type of information are available from reputable sources across the world wide web!
TIP OF THE DAY, TIP OF THE HAT
Big huge corporations have the advantage in their ability to spend a tidal wave of MONEY trying to make themselves appear human-like. This is called branding. They want to appear sensual … or exciting … or down-to-earth. They want their product to appear something aside from what it really is … ie, something you may not have heard of and probably didn’t need to begin with!
Small business owners and artists do not need to do such a thing!!! You can use these free social media technologies to talk about yourself … share your personal story … connect with REAL PEOPLE … consumers …
Do it for free! In your spare time!
“I’m a small business owner, I have no time to do anything … har har har.”
Can I just say, for the most part, that is BS. I have walked past your little cutesy boutique shop on 23rd street in Portland - I have seen you hunched over your computer looking on eBay or Etsy … don’t give me that crap!
I have started this Wordpress web site not knowing anything about html, php, or css … in weeks I have taught myself how to buy a domain, access a server, upload content to that server … manage the databases - and even tweak the content of the php files!
I’m telling you … small business owner … this stuff is cake, once you get into the ball game.
It’s time to get into the ball game.
Next posting: Twitter … why you might want to consider using it, how you can use it, what benefit you might receive! Also, why IT MIGHT BE A WASTE OF YOUR TIME!
Cheers!
The Neo Com
