Social Media Case Studies

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I know most people don’t need convincing at this point, but I have finally decided that I think Twitter is useful. It’s most useful, I think, for businesses versus personalities. But like anything it really depends on context.

I am friends with Courtney Love on Twitter. And sometimes I don’t really know why because she goes on long rants about things that I cannot understand. Arguments with lawyers … fabric vendors … all kinds of things. Perhaps she is using it wisely … maybe she has tons of friends like me who enjoy following her escapades … who are more likely to go to her next show if she ever goes on tour again? I don’t know - that is why I don’t think it is too useful for personalities.

Billy Corgan is also a Twitter friend of mine. He doesn’t post very often though. When he does it is usually some obscure spiritual message. It makes me wonder what it is like to live in the world of Billy Corgan … it seems like at times his mind has been his very own prison … yet he has access to all the riches in the world in the form of his own creativity. Meaning, he could go on tour and make a boatload of money. haha.

But yes … the hidden spiritual message was intended…

Next door to me a little coffee shop has opened up called the ‘Happy Sparrow.’ They sell Kolaches (a Czech bread with various fillings), coffee, and smoothies. They are the nicest people I have met in some time and I really hope their business succeeds. In the first weeks since they had been open I would go in and share some books on social media strategy and they have been getting into it. I am their Twitter friend and they regularly post specials on Kolaches, or mention smoothies made with berries from Sauvie Island. They told me that whenever they post something, people from the neighborhood come waltzing in. For them, Twitter is a very useful tool and The Happy Sparrow is an exemplary model for using social media in business.

But I am still trying to figure out how to make it more useful for my band … I post and hope strangers will come running to our shows … but it never works that way. I even lied and said the lead singer of Phish might show up … no such luck with the Tipping Point for me …

Anyway - I need to get back on the blog train. This was a feeble attempt …

If you haven’t read the book Groundswell, it’s a must read for all those people out there  trying to make social networking work for their business.  I read it almost a year ago and have shared the love with many of my closest friends and colleagues.

My take from the book is that it appears the careers of marketing and PR and communication professionals in general have been welded together by the sticky web of social networking technologies (my job hunt also confirms this fact).

I don’t even really know how traditional marketing is relevant anymore?

With social media technologies you can create amusing videos or songs to promote yourself, and through the magic of technology you can rest assured that if your idea is actually good - it will spread virally through the masses.  The best part is that you can actually measure how many times people view the media. Like Nielsen rating on steroids!

Here’s one of my favorite examples.  This band, the Creaky Boards made a video claiming Coldplay plagiarized their song.  When I first viewed the video (after reading a post on Pitchfork.com) the video had 40,000 views.  Check it out now:

Over a million? Jeez! What a good idea!

Everyone knows the effectiveness of traditional advertising and marketing strategies has diminished due to increased noise, consumer apathy, this recession, and do-not-call lists (to name a few).

But if you use social media technologies in the right way - combining creativity and out-of-the-box thinking - you can save your business money and have more success reaching your target audience.

There are no limits to your creativity.

And the book Groundswell is a good place to start.